
Tuesday, 30 January 2024
MASTERCLASS:
Marvels & Methods from a Marketing Maestro
A Tribute to Kenneth Yu’s Unparalleled Legacy
Tuesday, 30 January 2024
MASTERCLASS:
Marvels & Methods from a Marketing Maestro
A Tribute to Kenneth Yu’s Unparalleled Legacy
Hey, it’s Mel from X-Factor Method…
This January, I have a treat for you. I want to pay tribute to Kenneth Yu, a copywriting sorcerer and marketing genius who left us too soon on October 30, 2023.
MASTERCLASS DATE: Tuesday, 30 January 2024
EST/EDT: 7:30AM-10.30AM
GMT+8: 8:30PM-11.30PM
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That’s right – Kenneth charges $25K PER Sales Letter.
Here’s what some of the biggest names in the industry say about Kenneth:
"Kenneth Yu succeeded in classic direct marketing and new media.
A rare bird nowadays, when too many people suffer by being specialists without knowing the big picture.
Impressive."
- DRAYTON BIRD
Here’s What Kenneth Means to Me & Why I’m Doing This:
Back in the day, when I was still starting out as a marketer…
Kenneth gave me a glimpse into what A-list marketers look like versus the other copycats in the industry.
He not only showed me the ropes on how to think differently as a copywriter and marketer…
Kenneth was even generous enough to introduce some of his friends to me.
Because of that, I got to know many of the biggest names in the direct response marketing industry – David Deutsch and Opher Brayer.
This connection led to a couple of opportunities handed to me…
Some of his friends liked what I did, and I got some copywriting gigs handed to me.
More importantly, my friendship with Kenneth helped me master writing copy. This skill made me millions of dollars as a coach, expert, and speaker.
Every conversation with him gave me new ideas that I could apply immediately… to my clients or business.
Sadly, he’s gone too soon…
His sudden departure was a loss, not just to me but to the marketing world.
The best way to pay tribute to him is to ensure that the frameworks, methodologies, and strategies he taught live on.
I will conduct an exclusive 3-Hour Masterclass, “Marvels and Methods of a Marketing Maestro,” to continue his legacy.
Marvels and Methods of a Marketing Maestro...
DATE: Tuesday, 30 January 2024
EST/EDT: 7:30AM-10.30AM
GMT+8: 8:30PM-11.30PM
A Special 3 Hour Masterclass Featuring...
In this training, we will pass on Kenneth's wealth of knowledge.
Here’s what you will learn:
Marketing & Business Predictions for 2024 – The next big wave that will lift all boats if you’re prepared and ready. (No… it’s not AI).
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Reverse Engineering Kenneth’s Success
(It’s a monumental achievement for an Asian to succeed in an industry that’s dominated by westerners – We’ll analyze what Kenneth did to stand out so you can do the same in your industry.)
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5 Biggest Principles I’ve Learned From Kenneth Yu
(These strategies have shaped my business, career, and relationships. I’m sure they will change yours, too)
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Reverse Engineering Kenneth’s Success
(It’s a monumental achievement for an Asian to succeed in an industry that’s dominated by westerners – We’ll analyze what Kenneth did to stand out so you can do the same in your industry.)
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Ideation Intelligence
Kenneth was a master at generating ideas… creating the best names, frameworks, and hooks. Let’s examine the exact process he ideates.
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No-Fail Zone:
Kenneth was a big believer in the Barbell Principle and De-Risking. I’ll show you how I maximize my clients' gains in marketing campaigns while helping them avoid the downsides.
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Strategic Networking:
Kenneth showed me how to build relationships with the biggest names in the business. I’ve applied this concept to get clients like Mark Joyner, Ken Chee and Sean Seah.
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Objectification Paradigm:
How to design killer offers that people are willing to pay hundreds of thousands for – I’ve used this concept to design offers like ReWealth, X-Factor and SuperTeen.
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Polymathic FrankenMind:
How to train your brain so you can easily cross-pollinate ideas from different disciplines or industries to create new breakthrough angles, offers and promotions.
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Authority-Based Pricing:
As a solopreneur, Kenneth charged the highest prices in the industry. Let’s find out what made him so special that his clients happily paid him top dollar for his craft and expertise.
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This Masterclass Is
Completely Pay-What-You-Want.
I’m running this so that Kenneth’s methods can live on even after his passing. Depending on your interest in the topics shared above, you can pay a reasonable sum.
The proceeds of this training would go to support Kenneth’s family.
If you’d like to join me as we review, learn, and reflect upon the journey of a marketing maestro…
Then click the link below and get access to my January Masterclass...
Secure Your Access to
Marvels & Methods of a Marketing Maestro Masterclass
All prices in USD